Emirates

Design & Build

OP3 Global designed and executed an extraordinary double-decker stand for Emirates at the Arabian Travel Market (ATM), creating an immersive experience that showcased the airline's luxury offerings and global network. The stand's innovative design and engaging features left a lasting impression on attendees, reinforcing Emirates' position as a leader in the Middle Eastern aviation industry.

Name:
Emirates Stand at the Arabian Travel Market (ATM)
Location:
Arabian Travel Market Dubai
Theme:
Luxury in Flight: The Emirates Experience

Overview:

The Emirates stand featured a striking double-decker design that drew attendees in with its impressive visual presence. Inside, guests encountered a spacious and bespoke environment characterized by sleek lines and rich textures. Key highlights included:

  • Interactive 360-Degree Cockpit Experience: Simulated flying in Emirates First Class, providing a thrilling taste of the airline's premium offerings.
  • Visual Storytelling: Striking visuals showcased Emirates' extensive global network and exceptional onboard experiences.
  • Intuitive Navigation: Smooth navigation and wayfinding ensured effortless exploration of the stand, enhancing guest engagement.
  • Luxury and Innovation Focus: The design emphasized Emirates' commitment to luxury and cutting-edge technology in aviation.

Results:

The Emirates stand at ATM successfully captivated attendees, providing an engaging and memorable experience that reinforced the airline's brand identity. Key outcomes included:

  • Positive Attendee Feedback: Guests praised the immersive experience and innovative design, highlighting the stand's ability to bring the Emirates brand to life.
  • Increased Brand Visibility: The stand amplified Emirates' marketing presence in the region, solidifying its leadership position in the aviation sector.
  • Enhanced Guest Engagement: The interactive elements fostered deeper connections with attendees, encouraging them to explore and learn more about Emirates' offerings.
  • Strengthened Brand Loyalty: The memorable experience contributed to a lasting impression, reinforcing Emirates' reputation as a global aviation leader.

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